November 15, 2013 Grounded Leader of the Week – Denise Morrison

Share on facebook
Share on twitter
Share on linkedin
Share on email

DeniseMorrison

Leadership is a family affair for Denise Morrison, CEO of Campbell Soup. Her sister, Maggie Wilderotter, is CEO of Frontier Communications. Both are among a rare group of women to achieve CEO status in corporate America.

Morrison is Campbell Soup’s 12th leader in the company’s 143-year history. One of the big challenges Morrison and Campbell Soup face is connecting with young people. Turns out, younger consumers (under 25) are not soup lovers.

Morrison and Campbell Soup have turned to social media to help reinvigorate the company and iconic brand. She freely shares her advice to leaders, especially women leaders:

“Leading and having fun.”   “Networking is working.”   “It’s all a balancing act.”  “…have a good sense of personal mission. Who you are, and what you stand for, and what your values are. If you don’t know who you are, then you can’t lead others.”(Forbes interview, October 22, 2013)

Her focus on developing her vocational health (meaningful calling, drive to succeed) and her intellectual health (adaptive mindset) makes Denise Morrison our Grounded Leader of the Week.

httpv://youtu.be/1dXXjRXJg7E

Share
0

About the Author

Bob Rosen, Ph.D.

Bob Rosen, Ph.D.

Bob Rosen is founder and CEO of The Healthy Leader and author of 8 best-selling leadership books, including Grounded: How Leaders Stay Rooted in an Uncertain World, a New York Times bestseller, and Conscious: The Power of Awareness in Business and Life, a Washington Post bestseller. At The Healthy Leader, we help develop leaders at all levels to improve their health, well-being, potential and performance.

SUBSCRIBE TO OUR NEWSLETTER

Recent Post

LATEST POSTS & NEWS

The Power of Change

Aviation is the safest form of transportation. Yet every time a plane takes off, we feel a little anxious. Wind gusts, passengers, pilots, and weather are just a few of Mother Nature’s manifestations. To best manage these uncertainties, the plane is designed with maximum flex. It is intentionally built to

Share
READ MORE

The Cost of Unaware Leaders

The 4 Pitfalls and 4 Practices Imagine biking down a street in Manhattan in a designated bike lane. Passing on the left is an endless procession of speedy cabs and limousines. On your right, you flash past hundreds of parked cars. Suddenly, a car door opens, you can’t get around

Share
READ MORE

Building Strong, Consistent Leadership at Scale

From the front line to the C-Suite, employers need great leaders. Most organizations struggle mightily to develop consistent, effective leadership at all levels. Brandon Hall Group research reveals three high-level reasons: They lack an organization-wide leadership model for how leaders think and act. They often conflate management skills with leadership.

Share
READ MORE

ADDRESS

1101 Wilson Blvd. 6th Floor Arlington, VA 22209 USA

PHONES

+ 1 703 351 9901

CONTACTS

Need information here - is this new email addresses?