Susan Smith


Susan Smith

Chief Marketing Officer

Susan serves as Chief of Marketing at The Healthy Leader. She is responsible for the execution of marketing strategies, campaigns, messaging, print and digital marketing,  PR, social media  and communications, and brand initiatives that advance the strategic direction of the company. 

She helps to build and sustain constructive partnerships with strategic alliances and networks, collaborates with outside design agencies to drive marketing strategy and creative expression of the Healthy Leader® brand in all online and printed materials and promotion, and sponsorships and events.

Prior to joining The Healthy Leader, Susan was Director of Community Based Marketing and Sales for Au Pair in America of the American Institute for Foreign Study, and Director of Research Services at Invoke Solutions, both in Stamford, Connecticut. She is an experienced market researcher and certified Focus Group Moderator, trained at the Burke Institute of Market Research. A graduate of the University of Virginia where she received a BS and was captain of the Women’s Lacrosse team, Susan is an avid golfer, recently shooting her first hole in one! She is part of a volunteer Pet Therapy Team certified by Pet Partners, with her dog Dixie and provides therapy visits for patients and employees at Sibley Hospital in Georgetown, D.C. She lives in Bethesda, Maryland.