by Healthy Companies | Dec 22, 2017 | Bob Rosen
Steven Levitt, co-author of the best-seller “Freakonomics,” talks about being authentic in a recent video about brands and authenticity. After getting feedback on his personal brand and speaking style, he shares why he will … never wear a tie never stand behind a...
by Healthy Companies | Dec 18, 2017 | Bob Rosen
“This is your brain on drugs” public service announcement first appeared in the late 1980s and is one of the top 100 TV ads ever. From “Breaking Bad” to Amanda Bynes, it continues to be relevant in pop culture. But we’ve come a long way from drugs that simply fry our...
by Healthy Companies | Dec 11, 2017 | Bob Rosen
In our society, we’ve institutionalized an acceptable form of boasting. We call it “bragging rights.” We give people permission to brag about real accomplishments. Not surprisingly, bragging rights are most often used with sports achievements. But today, we often see...
by Healthy Companies | Dec 4, 2017 | Bob Rosen
A few years ago, Ally Bank did a series of clever commercials with children. They all demonstrated how powerful and important expectations are and how we manage (or don’t manage) them with customers, employees and each other. The commercial with the pony captures the...
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